Sunday 13 May 2012

CJG. CJ... what?

Chloe Green has an upcoming shoe collection for Topshop. Chloe who? Chloe Green, the daughter of billionaire Arcadia owner, Sir Philip Green.
Source: http://www.topshop.com/




Oh.

It's all too easy to be scathing about Chloe's credibility as a fashion icon, never mind as a designer.  She's 21. Her father owns Topshop. But unfortunately for Miss Green, unlimited access to Topshop clothing and a love of Christian Louboutins does not a fashion icon make. It certainly does not call for a shoe collection.
The range is imaginatively named after Chloe’s initials, CJG (Chloe Jade Green, incase you were wondering) and the shoes will have a green sole. Chloe Green. Get it? Yeah, like I said, imaginative.


Chloe's recent (and brief) stint on reality drama, Made in Chelsea (where she incidentally wore a pair of wedge heels which will feature in her upcoming collection), makes me suspect that Chloe is aspiring to become a ‘personality.'
But think back to the excitement and more importantly, the sheer demand, for Kate Moss' first collection for Topshop. Kate had earned her status, not only as a designer, but as a fashion icon. Chloe has been impatient, which gives her range limited credibility.
The collection itself is nothing special which is a shame because Chloe has a good opportunity. She is the daughter of Topshop's CEO and she is often photographed wearing the brand. If she had taken the time to really establishe herself as the unofficial 'covergirl' for Topshop, she could have produced a collection which would epitomise what Topshop is about. This would have allowed her collection to appeal to Topshop fans, rather than a few Chloe Green fans.
I haven't even touched the subject of Chloe's talent as a shoe designer. All I will say is that I certainly don't think Christian Louboutin or in fact, any brand sold in Topshop, will be too concerned.

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