What do you think of when I say Chanel N°5? An image of the honey coloured perfume in an iconic bottle? Or the connotation of old Hollywood glamour perhaps? Mr Brad Pitt?
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| Source: www.twitter.com/chanel |
The French fashion house, Chanel, has unexpectedly revealed that male actor, Brad Pitt, will be the face of their new advertising campaign for Chanel N°5. It has created a buzz, shaking up standard perfume advertising by using a male celebrity (although Chanel opted for the phrase “world renowned actor” when they announced the decision on Twitter).
I’m excited to see the upcoming advertisement. But I’m expecting the predictable: Pitt will no doubt be clean shaven and suited, there will be a bedroom scenario and a beautiful but elusive female. I do wonder if George Clooney would have been a potential candidate, had he not opted to be the face of coffee machines…
Established in the 1920s, Chanel N°5 is iconic and sophisticated, but it is for the 'older' women – I associate it with women in their thirties upwards. The choice of 48 year old Pitt suggests that Chanel will continue to target the same market. And they have a range other perfumes, including Coco Mademoiselle which is advertised by 27 year old Keira Knightley, to appeal to younger women.
I’m excited to see the upcoming advertisement. But I’m expecting the predictable: Pitt will no doubt be clean shaven and suited, there will be a bedroom scenario and a beautiful but elusive female. I do wonder if George Clooney would have been a potential candidate, had he not opted to be the face of coffee machines…
Established in the 1920s, Chanel N°5 is iconic and sophisticated, but it is for the 'older' women – I associate it with women in their thirties upwards. The choice of 48 year old Pitt suggests that Chanel will continue to target the same market. And they have a range other perfumes, including Coco Mademoiselle which is advertised by 27 year old Keira Knightley, to appeal to younger women.
If nothing else, the announcement alone has secured Chanel N°5 a few extra column inches. Which is good for a perfume which, although iconic, is no longer new and exciting.
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